In today’s digital landscape, the advertising industry is plagued by opaque practices and exorbitant fees that hinder both publishers and advertisers. However, a decentralized ad exchange called Alkimi (ADS) aims to disrupt this landscape and bring about a new era of transparency and affordability. Like a beacon of hope in a murky sea, Alkimi leverages blockchain technology to revolutionize the advertising industry. By operating on the Constellation networks Directed Acyclic Graph (DAG) blockchain, Alkimi ensures not only transparency but also energy efficiency.
The platform charges a flat fee of 1.5% to both publishers and advertisers, offering significantly lower costs compared to traditional ad exchanges. With its open-source ‘Ads Explorer,’ Alkimi allows users to view all transactions on the exchange, providing complete auditability. Founded by experienced professionals in digital advertising, software development, and advertising strategies, Alkimi is set to transform the ad industry by leveraging real-time bidding and providing unparalleled transparency and affordability.
Key Takeaways
- Alkimi is a programmatic, decentralized ad exchange built on blockchain technology.
- It has significantly lower and fully transparent fees compared to traditional ad exchanges.
- Alkimi charges a flat fee of 1.5% to both publishers and advertisers with fully transparent costs and complete auditability.
- Alkimi’s ‘Ads Explorer’ allows users to view all transactions on the exchange.
What is Alkimi?
Alkimi is a programmatic, decentralized ad exchange that utilizes blockchain technology to provide lower fees and complete transparency compared to traditional ad exchanges. It aims to revolutionize the ad game by offering a more efficient and transparent solution for advertisers and publishers. Alkimi charges a flat fee of 1.5% to both publishers and advertisers, eliminating hidden costs and ensuring complete auditability.
This approach to programmatic advertising allows for real-time bidding and optimization, providing advertisers with greater control and efficiency in their ad campaigns. Additionally, Alkimi’s open-source ‘Ads Explorer’ allows users to view all transactions on the exchange, ensuring transparency and accountability. With its focus on reducing fees and providing transparency, Alkimi offers a promising alternative for advertisers and publishers in the digital advertising industry.
Alkimi Exchange: Blockchain Technology
Blockchain technology is a distributed and decentralized digital ledger system that enables transparent and secure recording of transactions across multiple nodes in a network. Its impact on the advertising industry has been significant. One of the key advantages of blockchain technology in advertising is the transparency it provides. With blockchain, all transactions on the Alkimi ad exchange can be viewed in real-time through the open-source ‘Ads Explorer’, ensuring complete auditability.
Additionally, blockchain technology eliminates the need for intermediaries, reducing costs and increasing efficiency. Alkimi leverages blockchain to offer significantly lower and fully transparent fees compared to traditional ad exchanges. Furthermore, blockchain technology enhances security by using cryptographic algorithms to secure the data stored within the network. The decentralized nature of blockchain also makes it more resistant to fraud and hacking attempts, further safeguarding the integrity of advertising transactions.
Alkimi: Lower Fees and Transparency
With the advent of blockchain technology in the advertising industry, the veil of opacity surrounding transaction fees has been lifted, revealing a landscape of lower costs and complete transparency. Alkimi’s fee structure offers significant advantages in this regard. Here are some benefits of transparency in advertising transactions:
- Lower fees: Alkimi charges a flat fee of 1.5% to both publishers and advertisers, which is significantly lower compared to traditional ad exchanges. This cost reduction can lead to substantial savings for both parties involved.
- Cost transparency: Alkimi provides fully transparent costs, allowing publishers and advertisers to have a clear understanding of the fees associated with each transaction. This transparency enables better budgeting and decision-making.
- Auditability: Alkimi’s open-source ‘Ads Explorer’ allows users to view all transactions on the exchange. This feature ensures complete auditability, allowing stakeholders to verify the accuracy and legitimacy of transactions.
- Trust and confidence: The transparency offered by Alkimi instills trust and confidence among publishers and advertisers. They can have assurance that their transactions are conducted fairly and without hidden costs or manipulations.
- Improved accountability: The transparent nature of Alkimi’s fee structure holds all parties accountable for their actions. This accountability promotes ethical behavior and discourages fraudulent practices, benefiting the overall advertising ecosystem.
Alkimi Crypto Exchange: Founders and Expertise
The founders of Alkimi bring a wealth of experience and expertise in digital advertising, software development, and building advertising strategies and revenue streams for publishers. Benjamin Putley, the CEO and Co-Founder, has 10 years of experience in digital advertising and has worked with global publishers. Adam Chorley, the COO and Co-Founder, has 10 years of experience in the sell-side at start-ups and large legacy publishers. Chandru Narayana, the CTO, specializes in information security, privacy, and regulatory aspects of data-driven solutions and has worked with clients such as BT, Cisco, Virgin Media, and Vodafone.
Their diverse backgrounds and expertise contribute to Alkimi’s value proposition of revolutionizing the ad game by providing lower fees and complete transparency. With their experience in digital advertising and building advertising strategies, they are well-equipped to address the pain points in the industry and provide a more efficient and cost-effective solution for publishers and advertisers.
Frequently Asked Questions
What is the advantage of Alkimi’s programmatic ad exchange over traditional ad exchanges?
The advantage of Alkimi’s programmatic ad exchange over traditional ad exchanges lies in its significantly lower and fully transparent fees. With a flat fee of 1.5% for both publishers and advertisers, Alkimi offers a cost-effective solution compared to the often opaque pricing models of traditional exchanges.
Additionally, Alkimi’s use of blockchain technology provides complete auditability and transparency, addressing concerns around trust and accountability in the advertising ecosystem. This combination of lower fees and transparency makes Alkimi an attractive option for advertisers and publishers alike.
How does Alkimi’s blockchain technology ensure transparency and auditability?
Alkimi’s blockchain technology ensures transparency and auditability by leveraging the inherent characteristics of blockchain. Blockchain is a decentralized and immutable ledger that records all transactions in a transparent and tamper-proof manner. In the case of Alkimi, all ad exchange transactions are recorded on the Constellation networks Directed Acyclic Graph (DAG) blockchain.
This means that every transaction, from publishers and advertisers, is visible and traceable, providing complete transparency. Additionally, the decentralized nature of blockchain ensures that no single entity has control over the data, enhancing auditability and trust in the system.
Can you explain how real-time bidding works in programmatic advertising and how Alkimi incorporates it?
The real-time bidding process in programmatic advertising involves the automated buying and selling of ad impressions in real-time auctions. Advertisers submit bids for specific ad placements, targeting parameters, and desired audiences. Alkimi incorporates real-time bidding by providing a decentralized ad exchange on blockchain technology. It allows advertisers to bid for ad impressions in real-time auctions, ensuring transparency and fairness. Alkimi’s unique approach lies in its low fees, complete auditability, and energy efficiency, offering a more efficient and cost-effective solution for programmatic advertising.
How does Alkimi’s ‘Ads Explorer’ allow users to view all transactions on the exchange?
Alkimi’s ‘Ads Explorer’ is a powerful tool that allows users to seamlessly monitor transactions on the exchange. Leveraging the transparency provided by blockchain technology, this feature offers a comprehensive view of all ad transactions. Through real-time bidding, Alkimi’s programmatic ad exchange enables advertisers and publishers to interact efficiently.
By incorporating lower fees, Alkimi revolutionizes the ad game, providing cost-effective solutions. With its ad explorer, Alkimi empowers users with blockchain transparency, ensuring complete auditability and enhancing trust within the advertising ecosystem.
What are some examples of the lower and fully transparent fees offered by Alkimi compared to traditional ad exchanges?
Examples of Alkimi’s lower and fully transparent fees can be seen in its flat fee structure of 1.5% charged to both publishers and advertisers. This fee is significantly lower compared to traditional ad exchanges, which often have complex and opaque fee structures. Alkimi’s transparent costs and complete auditability provide a clear understanding of the fees involved in ad transactions. By offering a more cost-effective and transparent solution, Alkimi aims to revolutionize the ad game and provide a more equitable platform for publishers and advertisers.
